Great Outdoors Colorado
The Challenge:
Great Outdoors Colorado (GOCO), a Colorado investment fund focused on preserving and enhancing outdoor spaces, aimed to reflect on its successes and iteratively design a strategy for the future through an experimentation based model. They recognized the need for a strategic plan that aligned their mission with key values that would enable the organization to be more flexible, collaborative and equitable. GOCO sought Prosono's expertise to redefine their approach, enhancing their positive impact for all Coloradans.
What Prosono was hired to do:
Prosono collaborated with Great Outdoors Colorado (GOCO) to craft a visionary strategic plan. This plan aimed to make outdoor experiences more attainable for all Coloradans. Through extensive stakeholder engagement, including community members, grantees, and advocacy groups, Prosono ensured that unique perspectives informed the plan. The goal was to create a roadmap that not only refined GOCO's mission and vision but also addressed specific needs of various communities.
Outcome of the project:
The collaboration between Prosono and GOCO yielded a transformative strategic plan that set new standards for outdoor experiences. By dispersing their workforce geographically, GOCO addressed disparities in outdoor access across the state. The plan introduced the Centennial Fund, a pioneering initiative supporting monumental, once in a generation projects.
Simplifying their funding model increased approachability to GOCO's grants, particularly benefiting community-centered organizations. This approach amplified GOCO's impact.
The result was a profound transformation in GOCO's approach, emphasizing community-centric values. Their strategic investments expanded outdoor opportunities, championing collaboration, conservation and stewardship of the state's natural beauty. GOCO's commitment gained recognition, establishing them as leaders of positive change in outdoor recreation and conservation.
Ultimately, the partnership showcased the potency of agile strategic planning. GOCO not only reinforced their role as stewards of Colorado's outdoors but also emerged as exemplars of driving impactful change.
Their strategic plan can be found here.